December 17, 2019

Many of us, who have ever had to direct people to a website by adding “Link in Bio” to a post; well, we have a brilliant workaround to share.

December 9, 2019

Strategic Sway has entered into an agreement to assume ownership of Kingdom Creations Design Company located in Boonville, New York.

October 1, 2019

After a senior portrait session I was showing my wife previews of the photos on my Nikon DSLR when instead of hitting the zoom button twice; I hit delete twice on one of the photos that I had shown my client and identified as a keeper.  I panicked for a short time and consulted Google on what I should do.  I searched: Recover a file deleted from an SD car...

September 17, 2019

We needed to extract page 4 of a 24 page document.  That was easy enough...

March 27, 2019

I recently received a "marketing email" from a company claiming that there were many site errors on our website www.StrategicSway.com. Typically these are a quick delete and I move on but I had to consider that someone may have actually taken the time to analyze the website and report back their detailed findings.  

My concern is that our clients...

February 11, 2019

Facebook's Ads and Info tab...This was announced as an effort towards ad transparency and a way to report ad abuse but can also be a useful tool for marketers.

January 28, 2019

Our latest client, Sliders Food Mart recently launched a new website https://www.SlidersFoodMart.com built by the team at Strategic Sway.  Their website was constructed from the ground up with all new images and content in 6 weeks.  We incorporated a video header on their Deli page and dynamic areas to be updated frequently with fresh content including a...

December 19, 2018

We help Jessica overcome the complexity of launching a new career in a small town through strategic guidance, robust SEO and local search optimization.  She began receiving calls immediately and had even had to postpone taking on some new clients as her schedule filled up quickly.

May 31, 2018

Knowing your target customer may be the most critical starting point to building a marketing strategy that is right for your brand.  Are you communicating the right message in a relevant way to the customers who are most valuable to your business?

 

Surprisingly, your target customer is likely not your core customer.  Your target customer is not...

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